Positioning

When you're preparing to pitch your startup to investors, the pressure to get it right can feel overwhelming. The good news is that successful funding pitches share common traits that you can learn from and apply to your own presentation. In this post, I’ll walk you through some real-world examples of successful funding pitch samples, explain what made them work, and offer practical tips to help you craft your own winning pitch. What great pitches have in common A strong pitc

One thing about me, I love football, and so, there I was watching Arsenal again, which is my favorite way to practice patience. And I caught myself thinking about positioning, because football makes it painfully obvious. You can have eleven talented players, a beautiful kit, a stadium that rocks, and still look completely toothless if everyone is occupying the same spaces. That’s what most startup messaging looks like. Lots of effort. Lots of movement. No separation. Position

This past week, I read April Dunford’s " Obviously Awesome "  again. Not skimming. Actually reading it. Highlighting the parts I swore I already “got.” And once again, it hit me the same way it hit the first time. This is easily the best thing any founder can do before planning their 2026 roadmap, before rewriting their website, and definitely before walking into investor meetings. Because positioning is not branding. It’s not vibes. It’s not a clever tagline. Positioning is