Who we are
e-relevant is a positioning and messaging studio for founders who need their story to land quickly, not after a three-month discovery phase.
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We exist because too many founders keep hearing the same polite rejections: “It’s too early,” “Come back when you have more traction,” “We’re not convinced yet.” Sometimes the real issue isn’t traction. It’s that they just don’t get it. We fix that by turning “it’s complicated” into messaging people understand immediately.
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Since 2022, we’ve helped startups sharpen their positioning and tighten their decks, websites, and outreach so people understand the value fast. We don’t dumb down your product. We make it easier for investors and customers to care.
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We start with the clarity audit. In less than 48 hours, you’ll see what’s broken, why it’s causing friction, and the exact lines to change. No decks full of “brand values.” Just a prioritized fix list you can ship today.
Stop going into meetings hoping they get it. Go in knowing they will.
About
My name is Kelvin Igbodo
I help founders explain what they do in a way that makes people understand it fast. This includes investors, customers, partners, and anyone who needs to make a decision.
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Before e-relevant, I worked as a marketing communications executive. I led messaging across internal, external, corporate, and crisis communications. I’ve worked with C-suite executives and founders making acquisition and investment decisions. On the other end of the table, I’ve supported companies through the full funding process, from shaping the story and positioning to investor messaging and pitch materials for multiple fundraising rounds.
My experience taught me how to make complex things simple and how to shape a story that holds up in fundraising, focusing on what investors actually look for: clarity on the problem, why you win, proof it’s working, and a believable plan to grow, without hiding behind big words.
